Who are we?
Behind Yellow Souls Studio there are Elena and Lorenzo, an Italian couple with a passion for fashion but not only!
The idea started during the lockdown ‘What if we open something of our own?’, and then it really happened!!
Before choosing whether to work with us I think it is fair to introduce ourselves.
Elena
“ I’ve been creating outfits since I was playing with Barbies and spent hours deciding what they should wear, I used to sew with my grandmother the clothes for the Barbies because I always wanted something I couldn’t buy.
When I discovered in my aunts and my mom’s closet clothes from when they were young I became obsessed with vintage and started collecting when I was 13.
Growing up I realised that fashion for me was a way of expression, it was the way I could say who I was and it was very liberating.
What did I love most as a teenager ? miniskirts, weird socks and Vivienne Westwood.
ELENA’S CERTIFICATIONS:
2025 – Armocromia (Color Analysis)- Italian Image Institute
2024 – Bridal Styling – Italian Image Institute
2023 – Personal Styling Men’s Diploma CPD- London College of Style
– Personal Styling Women’s Diploma CPD – London College of Style
– Fashion Sustainability CPD – London College of Style
– Color Analysis Advanced Diploma CAFC – London College of Style
– Fashion Styling Diploma CPD – London College of Style
2016-2019 Fashion Design Degree – Marangoni Institute Milano
2015 – Fashion Drawing – Accademia Carol, Nocera Inferiore (SA)
2014- Professional Course fashion, television, advertising, show business, fashion shows – Alpa Model Agency (Rome)
OTHER RELEVANT CERTIFICATIONS:
2025 – Emergency First Aid at Work – St Andrew’s First Aid
2021- Behavior Change Coaching – Future Fit
2020- IELTS B2 (5.5)
My greatest loves: Lorenzo, our dogs and doing sport.
What to expect from me: An unusual approach, endless energy and fun”
Lorenzo
“Music and fashion are the ways in which I have always expressed what I felt much more than words.
When I was in high school I liked to dress without following any fashion and at that time digging in my grandfather’s closet I started to cultivate an interest in vintage fashion.
My style is a mix between vintage and modern, I’m very curious to meet new designers and be inspired by what’s coming in the future of fashion.
Edinburgh wasn’t in my plans, I found myself here to follow the love but I really like this place and living and working in the Leith area really makes you feel part of a beautiful community.
I work in fashion and banking, and it is useful to have skills of both!
What a question of course I did the color analysis and I’m a spring!
My greatest loves: Cycling, our dogs, Elena and traveling
What to expect from me: Total organization, an eye for detail, an incredible memory”
Kombucha & Chai (Latte)
“We have been working in fashion since we were adopted by our parents.
From kennels to working as shop assistants and models has been great.
Our job at the shop is to welcome you, cuddle you and take photos with you.
Kombucha is the big sister and Chai the little trouble-maker of the house.
You can find us at the shop twice a week maximum but we love working there.
Our greatest love: Our parents, snacks, the park
What to expect from us: some barking, lots of cuddles and some troubles”